HubSpot AEO Grader vs SeenLens
HubSpot's AI Search Grader, which many people still call the AEO Grader, is a free one-time check of how ChatGPT, Perplexity and Gemini describe a brand. SeenLens scans one page and scores whether AI crawlers and agents can read it. Use HubSpot's grader to see what AI says about your brand. Use SeenLens to find why AI cannot read your site. SeenLens wrote this page.
By SeenLens · Last updated
Quick verdict
SeenLens wrote this page, and SeenLens is one of the two tools compared. Read our claims about our own product with that in mind. Every claim about HubSpot comes from HubSpot's own site and was checked on 2026-11-06. If a fact is missing, HubSpot does not publish it or we could not verify it.
| Question | HubSpot AI Search Grader | SeenLens |
|---|---|---|
| What you enter | Company name, location, product or service, industry | One page URL |
| What it tests | How ChatGPT, Perplexity and Gemini describe your brand | Whether AI crawlers and agents can reach and read your page |
| Result | Score out of 100 from five weighted brand dimensions | Score out of 100 from 38 technical checks in five dimensions |
| Price | Free, one time. Ongoing tracking is HubSpot AEO at USD 50 per month | Scan free. Report USD 49 once |
| Question it answers | What does AI say about my brand? | Why can AI not read my page? |
What does each tool measure?
HubSpot AI Search Grader
HubSpot's page at hubspot.com/ai-search-grader calls the tool "AI Search Grader" and describes it as a free, one-time check with no account. When we opened the address hubspot.com/aeo-grader on 2026-11-06, it led to this page. The page title line still uses the words "AEO Brand Check". You enter a company name, a location, a product or service and an industry. HubSpot says it queries GPT-5.4 mini, Perplexity and Gemini and returns a snapshot in under two minutes. The page says you complete a form to unlock the full results.
| Dimension | Maximum points |
|---|---|
| Sentiment Results | 40 |
| Presence Quality | 20 |
| Brand Recognition | 20 |
| Share of Voice | 10 |
| Market Competition | 10 |
The grader measures how AI describes a brand. It does not scan your website. HubSpot's separate HubSpot AEO product tracks prompts over time. It lists brand visibility and sentiment analysis, competitor share of voice and citation analysis, and recommended next steps.
SeenLens
SeenLens scans one page URL with 38 deterministic checks in five dimensions: AI crawler access (30%), content structure (25%), structured data (15%), agent readiness (15%) and technical delivery (15%). It returns a score from 0 to 100, five dimension scores and the top three issues. The scan is free and needs no account. The score measures readiness. It does not query any AI engine and does not count mentions. See how the scan works.
SeenLens starts from the opposite end. It does not ask what AI says about you. It checks the technical causes that decide whether AI systems can fetch and read the page: robots.txt rules for AI crawlers, firewall responses, JavaScript only content, headings, structured data and agent files.
How much does each tool cost?
HubSpot AI Search Grader. Free. The grader page says there is no cost to run an analysis (checked 2026-11-06).
HubSpot AEO. The HubSpot AEO page lists USD 50 per month, or USD 45 per month when paid annually, with 25 prompts included and more available. It tracks ChatGPT, Gemini and Perplexity. The page offers to track 25 prompts for free with no credit card and does not state how long the free period lasts. A separate version is included with Marketing Hub Pro and Enterprise (checked 2026-11-06).
SeenLens. The scan is free. The AI Visibility Report costs USD 49 once per URL, with a 7-day money-back guarantee. There is no subscription and no account. See the pricing page.
| Product | Price | What you get |
|---|---|---|
| HubSpot AI Search Grader | Free, one time | Brand snapshot from three AI engines |
| HubSpot AEO | USD 50 per month (USD 45 per month annual) | Ongoing tracking of 25 prompts, expandable |
| SeenLens scan | Free | Technical score, five dimension scores, top three issues |
| SeenLens AI Visibility Report | USD 49 once per URL | Every issue with cause, fix and evidence, online and PDF |
Feature table
| Feature | HubSpot AI Search Grader | SeenLens |
|---|---|---|
| Queries AI engines | Yes: GPT-5.4 mini, Perplexity, Gemini | No |
| Brand sentiment and share of voice | Yes | No |
| Competitor brands | Yes, any brand name can be entered | No |
| Reads your website | Not described | Yes, one page plus robots.txt and agent files |
| robots.txt rules for AI crawlers | Not described | Yes |
| Firewall test with AI user agents | Not described | Yes |
| Content, JSON-LD and agent file checks | Not described | Yes |
| Account needed | No | No |
| Form to see full results | Yes | No |
| Ongoing monitoring | Through paid HubSpot AEO | No. Scan again after you make changes |
When is the HubSpot AI Search Grader the better choice?
- You want to know how AI engines describe your brand today, with a sentiment score, before you decide on any work.
- You want a quick look at competitors. The grader accepts any brand name.
- You are a marketing or brand manager and your question is about reputation and presence in AI answers, not about website files.
- You plan to use ongoing monitoring later. HubSpot AEO continues from the grader, and Marketing Hub Pro and Enterprise customers can get a version included.
When is SeenLens the better choice?
- AI answers about your topic do not cite your page and you want the technical cause. A brand score cannot show that a firewall blocks GPTBot or that your text loads only through JavaScript.
- You are a developer, an SEO or a site owner who needs a list of fixes for one URL.
- You want evidence you can send to a developer: the robots.txt line, the status codes and the missing tag, in an online report and a PDF.
- You do not want to enter brand details or fill in a form. SeenLens needs only a URL.
SeenLens does not tell you what AI says about your brand. If that is your question, use a tool that queries AI engines.
Can I use both?
Yes. They answer two different questions about the same goal. A practical order:
- Run the HubSpot grader to see how AI engines describe your brand.
- Run the SeenLens scan on the page you want AI to cite. Fix crawler access and content problems.
- After the fixes are live, run the HubSpot grader again to see whether the brand snapshot changed. Many other things also change AI answers, so treat any difference as a hint and not as proof of cause.
Frequently asked questions
Is the HubSpot AEO Grader the same as the AI Search Grader?
On 2026-11-06, hubspot.com/aeo-grader led to the page now called AI Search Grader at hubspot.com/ai-search-grader. Many articles use the name AEO Grader. HubSpot AEO is a separate paid product.
Is the HubSpot AEO Grader free?
Yes. HubSpot says there is no cost to run an AI Search Grader analysis and no account is required. The page says you complete a form to see the full results.
What is the difference between the grader and HubSpot AEO?
HubSpot describes the grader as a one-time snapshot and HubSpot AEO as ongoing monitoring with competitor comparisons and recommendations.
Does the HubSpot grader check my website?
The grader page describes brand inputs and AI model responses. It does not describe a website scan. For website checks, use a technical scan such as SeenLens.
Can SeenLens show whether ChatGPT mentions my brand?
No. SeenLens does not query ChatGPT or any other AI engine. It scores whether your page is ready to be read and cited.
Sources
- HubSpot AI Search Grader (inputs, engines, five score dimensions, free statement, FAQ; checked 2026-11-06)
- HubSpot AEO (USD 50 per month, USD 45 annual, 25 prompts, engines, free tracking offer; checked 2026-11-06)
- SeenLens pricing and how SeenLens works (SeenLens scan, report and checks; 2026-11-06)
- More comparisons: SeenLens compared.